So, your startup isn’t quite a startup anymore, and now your website has organically grown into a monster where you and your clients/customers are having trouble finding what they need to make comparisons, assess your product or service’s benefits (maybe you now have three or four deliverables instead of one), and make an informed purchase or contract.
Or, your website used to be about that first product or service (or book if you’re an author), and now you’ve moved on to something different, but your new mission or product line is buried in your site under now irrelevant menu items with no simple path for visitors to get to it.
Or your database of products and services has a good initial set of search keywords, but now you have related subjects that only a human would pick out because a human knows what the terms mean, and perhaps you even have different humans using different terms for the same subject. What to do?
Enter Potomac Indexing’s collection of information access experts.
How Your Clients See Information
We look at content as subjects—as terms with meaning that help us navigate through information to answer our questions, find out more, and make decisions about what to invest in. Pretty colors and nice layouts on a website are great attention-getting aesthetics, but in the end, we want to find the content we are looking for in order to meet a need. And so are your customers.
How We Add Value
As information access professionals, though, we actually know subjects and names and their semantic and hierarchical relationships well enough to organize them in the optimum way to help your clients/customers find what they need and contribute to your business.
Naturally, we believe that content should be
- respected,
- relevant,
- organized,
- and discoverable.
We look at your mission, your deliverables (tangible or intangible), your business context, and your target clients/customers to develop the best topic taxonomy for your needs and complete keyword tagging to optimize access. This is custom work, just like indexing a book; we build nothing but custom products.
How do I get more information? Contact us; we’d love to discuss your project.